With a legacy of 40 years, covering a diverse range of business interests locally and regionally, Asha Enterprises has grown to be a major force in the Sultanate of Oman. The company's unwavering commitment to meet the demands of its customers and it's understanding of the nation and its changing business landscape, has given Asha Enterprise an edge in the market. Built on a foundation of trust, expertise, dynamism and entrepreneurial spirit, Asha Enterprises is part of the renowned Ajit Khimji Group LLC.

Over the years, Asha Enterprises has expanded its presence across retail, projects and communication. The company's retail footprint extends from award winning restaurants, international rent-a-car operations, money exchange and airport travel retail. The Project team caters to both institutional and individual customer segments covering services ranging from advanced security solutions, interior décor and interior fit-outs. The Group's communication arm includes one of the country's leading advertising agency, offering integrated creative, media and digital solutions.